Aaron Rodgers’ Latest Venture Trying to be ‘IMDb for Athletes’

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Aaron Rodgers hosts Jeopardy! for two weeks and now he’s super smart apparently. Rodgers and actor/producer Ryan Rottman partnered on the venture to form the website Online Sports Database (OSDB), which finally debuted this week.

They’re trying to be the sports version of the TV/movie site IMDb.

Via ESPN:

“We’ve brought elements of both sides of it — giving the fan the full picture of who they are and what they’re involved with and also on the branding side of what companies they work with and what businesses they’re involved in or invested in,” Rottman said in an interview with ESPN.com. “To me, the more you know about an athlete, the bigger fan you become, and that’s essentially for the fan side what we’re trying to do.

“Not only the fan side, but we want to be able to help generate additional [exposure] for these guys. We’re not building this for 1 percent; we’re building it for the 99 percent who don’t get the eyeballs, or people don’t know how to get ahold of them for deals where they can endorse, say, the local car dealership in Green Bay.”

“One cool thing about sports fans is everyone is looking for something different, and we have everything collectively in one place,” Rottman said. “On the player’s profile, you’ll see their contract details, you’ll be able to see their business ventures and really showcase who they are more than just an athlete. You look at Aaron’s page, and it’s mind-blowing how much he has going on. Steph Curry has production companies. Cole Beasley has a rap album. Thaddeus Young has like 80 different business ventures he’s involved in. Cassius Marsh has a card store; he’s really big into magic cards and opened his store. Guys have podcasts. That, to me, is what’s really engaging. Our next step will be to hyperlink all of that.”

Rodgers and his partner have reportedly raised nearly $2.5 million to launch the venture, which is free, but also subscription-based.

I thought Wikipedia was good enough, guess not according to Rodgers.


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