Conor McGregor Sells Whiskey Brand Proper No.12 for $600M

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Conor McGregor made a name for himself fighting in a cage. He made a little bit of money from fighting, and then he used his celebrity to really cash in. Conor McGregor is no longer the majority owner of the whiskey brand he founded, but the UFC star has added to his growing fortune.


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Proximo Spirits has acquired a majority stake in Proper No. Twelve Irish whiskey in a deal worth up to $600 million, both sides told spirits trade publication Shanken News Daily on Tuesday.

The $600 million will go to brand co-founders McGregor, his agent Audie Attar of Paradigm Sports Management, and their partner Ken Austin.

“Proper Twelve is my baby for life!” McGregor said in a statement to his website, The Mac Life. “I’m only warming up the barrels here! What I have in store for you all will not only take Proper Twelve to the absolute pinnacle of Irish whiskey, but of all spirits!”

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Proper No. Twelve was founded in 2018.

The new blueprint for celebs to get filthy rich. Conor could thank George Clooney for paving the way.


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