Today, premium sports drink brand BODYARMOR debuted a national campaign in correspondence with their newly launched caffeinated sports drink, EDGE featuring brand partners, 2020 Rookie of the Year and Memphis Grizzlies star point guard Ja Morant and Arizona Cardinals Pro Bowl QB Kyler Murray.
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In the campaign titled “GET YOUR EDGE”, Ja and Kyler are shown individually in separate spots drinking EDGE and then transforming into animated video game-like characters competing in their respective sports and dominating the games.
Kyler’s spot below:
Morant and Murray are two of the most exciting young stars in the sports world.
Definitely perfect guys to help grow a brand.