Kobe Bryant’s Estate Set to Cash in Nearly Half a Billion in BodyArmor Sale

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Kobe is still making big moves.

Coca-Cola announced Monday it has bought full control of sports drink maker Bodyarmor for $5.6 billion.

Owning Bodyarmor helps Coke gain market share in the sports drink category, although PepsiCo’s Gatorade is far and away the market leader with roughly 70% market share.

Coke bought a 15% stake in Bodyarmor in 2018, becoming its second-largest shareholder.

The late Kobe Bryant was one of the earliest athletes to bet on BodyArmor. The Mamba invested roughly $6 million for a 10% stake in the company back in 2014. Kobe’s estate is expected to receive more than $400 million from the sale, according to the Wall Street Journal.


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Twitter reacted to the news:

“If it wasn’t for Kobe Bryant’s vision and belief, BodyArmor would not have been able to achieve the success we had,” Repole said in a statement announcing the Coca-Cola purchase.

Just more proof that Kobe was one of the brighest athletes to ever live.

What a GOAT.


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