Kobe is still making big moves.
Coca-Cola announced Monday it has bought full control of sports drink maker Bodyarmor for $5.6 billion.
Owning Bodyarmor helps Coke gain market share in the sports drink category, although PepsiCo’s Gatorade is far and away the market leader with roughly 70% market share.
Coke bought a 15% stake in Bodyarmor in 2018, becoming its second-largest shareholder.
The late Kobe Bryant was one of the earliest athletes to bet on BodyArmor. The Mamba invested roughly $6 million for a 10% stake in the company back in 2014. Kobe’s estate is expected to receive more than $400 million from the sale, according to the Wall Street Journal.
Coca-Cola is officially buying full control of BodyArmor for $5.6 billion, valuing the sports drink brand at $8 billion, per @WSJ.
Kobe Bryant's 2014 investment: $6 million.
Its worth now? Roughly $400 million, inherited by his family. pic.twitter.com/dvI8Yl6OKD
— Front Office Sports (@FOS) November 1, 2021
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Twitter reacted to the news:
If Kobe lived he would be Basketball s second billionaire next to Jordan with the investments and businesses he had… RIP legend
— Mr. Bone (@EsCoBarHasSpoke) November 1, 2021
I’m so happy for Vanessa and the kids.
— Andrew Julian Mahiga (@Drudysseus) November 1, 2021
Classic Kobe W
— LebronJames (FBI for LeCult 👀) (@IebronJamesss) November 1, 2021
Good man leaves an inheritance, long live the Mamba 🐍🐍🐍🐍
— CoachRountree (@CoachRountree) November 1, 2021
Good investment by Kobe. Taking care of his family.
— Hagee (@AllCombat352) November 1, 2021
400 million y’all.
— 🗯 (@5WantedStars) November 1, 2021
— CyberSquared (@COisBeastmode) November 1, 2021
Tell that Man Kobe Bryant wasn't smart 🤓, genius 🤔💯💯💯
— Vi all means (@levibrian86) November 1, 2021
Salute… Rip kobe
— 🥷🏿 (@talibanskii) November 1, 2021
“If it wasn’t for Kobe Bryant’s vision and belief, BodyArmor would not have been able to achieve the success we had,” Repole said in a statement announcing the Coca-Cola purchase.
Just more proof that Kobe was one of the brighest athletes to ever live.
What a GOAT.