BODYARMOR Sports Drink, the fastest-growing sports drink in the category, today announced a new partnership with Arizona Cardinals Quarterback and 2019 NFL Offensive Rookie of the Year Kyler Murray as the brand’s newest athlete partner.
With the partnership, Murray will be featured in national advertising campaigns, retail activations, and digital/social activations.
Quote from Kyler Murray:
“BODYARMOR is one of the most exciting and competitive brands out there today so I couldn’t be more thrilled to join the team. I’m always looking to improve my game – and hydration plays a major role in that. BODYARMOR keeps me hydrated better than anything else out there and I’m excited to join an incredible team of athletes who are determined to grow this brand.”
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— BODYARMOR (@DrinkBODYARMOR) October 29, 2020
Murray’s partnership with BODYARMOR makes him the latest addition to BODYARMOR’s impressive athlete roster, including Mookie Betts, Christian McCaffrey, James Harden, Naomi Osaka, Mike Trout, Ja Morant, and Megan Rapinoe. In addition to its robust athlete partner roster, BODYARMOR is the Official Sports Drink of the UFC, Major League Soccer, and the US Open.
Murray joins the BODYARMOR team at a pivotal time for the brand as its growth continues to accelerate and challenge competitors in the category. Now the No. 2 sports drink sold in convenience stores nationwide, BODYARMOR has incredible momentum and is on track for nearly $1 billion in retail sales by the end of 2020.
Murray is making moves.