Detroit Pistons players won’t have to travel very far next season when they want to go to the club. The Pistons unveiled their new CURE Insurance Courtside Club, an open-air bar and lounge that will be stationed behind the visitor’s baseline at Little Caesars Arena.
“The CURE Insurance Courtside Club is a unique opportunity to reshape and enhance the fan experience,” Pistons senior vice president of corporate partnerships & engagement Brenden Mallette said in a release. “As our fans return to Little Caesars Arena this fall in full force for the first time in nearly 18 months, the club is one of many new amenities that will welcome them back to Detroit Basketball.”
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See some more pics below:
Pistons have unveiled the new CURE Insurance Courtside Club pic.twitter.com/wLcGx05f3A
— James Edwards III (@JLEdwardsIII) July 19, 2021
The Detroit Pistons have unveiled plans for their new courtside club 🥂
The CURE Insurance Club will be open to courtside ticket holders, offering select liquor, house beer, and appetizer menu. pic.twitter.com/bDrw7PySI3
— Front Office Sports (@FOS) July 19, 2021
The Detroit Pistons following the Raiders lead with their Wynn Field Club at Allegiant Stadium and are adding a floor level club to Little Caesars Arena. The Cure Insurance Courtside Club is slated to be ready for the 2021-22 season. #nba #sportsbiz 📸 @DetroitPistons pic.twitter.com/r7nba9SYjp
— Mick Akers (@mickakers) July 19, 2021
Any courtside ticket holder will have access to the club.
The club will feature a full Grey Goose bar, food, seating and mounted TVs on the walls, and will be the first of its kind in the NBA.
The Courtside Club will make its debut during the Pistons first home preseason game in 2021-22.
The future is here.