Son’s Sneaker Hustle Brings End of Nike VP’s Career

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It might be time for a serious grounding. Nike executive Ann Hebert resigned on Monday, just one week after a Bloomberg Businessweek report detailed her son’s sneaker resale business that flips hundreds of thousands of dollars worth of shoes every month. Ann’s title was vice president and general manager of North America where she oversaw sales, merchandising and marketing among other duties.


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Via Bloomberg:

“Ann Hebert, VP/GM, North America geography has decided to step down from Nike, effectively immediately,” a company statement reads. “We thank Ann for her more than 25 years with Nike and wish her well.”

Her son was using his mother’s access with Nike to gain an edge in the shoe game.

“If you know the right people here, this is the city to sell shoes,” Hebert told Bloomberg. “The right people “can give you access to stuff that, like, a normal person would not have access to.”

He didn’t reveal his sources and divulged this information before Bloomberg asked him about his mother. West Coast Streetwear’s Instagram page features images of a man whose identity is concealed standing next to stacks of sneaker boxes in various locations.

His mother has not publicly addressed the Bloomberg report or her resignation.


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