The Houston Texans mediocre season continues in typical Texans fashion. The Texans have fired vice president of communications Amy Palcic, according to league and team sources not authorized to speak publicly. The news was first reported by NFL insider Adam Schefter
Texans fired VP of Communications Amy Palcic, telling her she no longer was "a cultural fit", per sources. Palcic was the first and only woman to have full PR responsibilities for an NFL team. She was the winner of the 2017 Rozelle Award for best PR staff. She is widely respected
— Adam Schefter (@AdamSchefter) November 11, 2020
Palcic was fired by Texans team president Jamey Rootes, who oversees the communications department, according to multiple sources.
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Palcic, who was promoted from a director of corporate communications, was the only woman in the NFL in charge of a communications department.
Amy Palcic is one of the best in the business and a huge loss for the Texans!
— Rich Gannon (@RichGannon12) November 11, 2020
What IS a “cultural fit” if it isn’t someone who is excellent at her job, widely respected and does what is in the best interest of the team and players, while still engaging positively and professionally with the media?
— Stephania Bell (@Stephania_ESPN) November 11, 2020
$5 says politics played a role. Too many extremists these days. Hope all is well with you and your sir!
— Scott See (@ScottDSee) November 11, 2020
Sounds like a lawsuit waiting to happen.
— BeckhamClyde (@BeckhamNClyde) November 11, 2020
What cultural fit?
I'm guessing @JackEasterby is not averse to saying things like, "the men are talking."
— John P. Lopez (@LopezOnSports) November 11, 2020
The Texans are not widely respected so they’re right… she’s not a cultural fit. She’s too good for them.
— Troy Hinrichs (@YourmanGodfrey) November 11, 2020
This will not be a good PR day for the Texans. And deservedly so.
— Bob Glauber (@BobGlauber) November 11, 2020
If only they had a good PR director.
— Sam Monson (@PFF_Sam) November 11, 2020
Looks like she doesn’t lean to the Right enough for the Texans. She retweeted a video of someone making fun of the Giuliani press conference at the “Four Seasons.” https://t.co/MSEkWwq7t3
— Stuart Goldman (@stuart_goldman) November 11, 2020
Sounds like this could have been a political thing. A “Cultural Fit” is code for we don’t like her opinions.