The NFL Gets Into the Instagram Model ‘India Love’ Business

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Chicago Bears fan, Courtney Fong, successfully returned Roquan Smith's first touchdown ball, and the linebacker was able to send her a bunch of gifts

The NFL is all in on India Love. The NFL is starting to figure out how to market the sport to a whole new generation of viewers. Their latest move suggests they actually do get it. India Love is  a very famous Instagram model.  She’s best known for her Instagram account under the username India love. Recently India revealed that she’s starring in commercials for the National Football League.

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She took to Instagram to post about her new gig:

“WeRunAsOne commercial went LIVE today on NFL Network, NBC, CBS, ESPN and Fox, as well as All NFL channels 💪🏽Worldwide✨
Thank you so much to the @nfl for wanting me to b a part! Definitely a moment for me! &My family so proud 😩❤️❤️ stay Tuned.. there’s More”

Watch below:

Whatever the NFL is doing is working. Last night’s season opener averaged 22 million total viewers, up 29 percent from last year’s Chiefs/Texans matchup.

Football season is the best.

Check out more of the NFL’s newest star below:

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