The NBA logo has remained the same for decades. For those who don’t know, the iconic NBA logo is actually just a silhouette of former Lakers legend Jerry West. The idea to change the logo has been discussed for several years, even Jerry West doesn’t care if the logo gets a rebranding. Yesterday the logo talk was once again sparked by Kyrie Irving, who suggested Kobe Bryant should be the new logo.
Kyrie Irving Lobbies For Kobe Bryant As The New NBA Logohttps://t.co/9UJr3cZpZS
— SideAction (@SideActionHQ) February 25, 2021
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Now we’re learning why the NBA isn’t in any rush to change the logo. Reportedly their current logo is free.
one reason the nba will never change the logo is they've been using an unlicensed likeness of jerry west for 50 years and if they went with a new player, that player's reps would ask for royalties https://t.co/JhXnLUSfUd
— jason c. (@netw3rk) February 25, 2021
Unless Kobe’s estate would be willing to license his image for free, the NBA would most likely have no interest in using his likeness.
Why buy a new house when the house you’re living in is fully paid off?
Sorry Kyrie, the NBA needs to look out for their bottom line, now more than ever.