It’s a brave new day in Washington! After Reddit investigators thought they figured out that the team would be called the DC Sentinels, Dan Snyder and company have made a pivot…to the Washington Football Team:
It begins here… pic.twitter.com/CHCCZ64W81
— Washington Football Team (@WashingtonNFL) July 23, 2020
Sure it sounds like an SEO listing so that people would find out about the team while searching for local football teams. But it’s still something of an improvement on being overtly racist? Gotta take the victories where you can get them.
Either way, there was a lot of very visceral reacting on Twitter, as there always is. But the cross-sport roast from LeBron James had to sting a little:
Just waking back up from my pregame nap to see about The Washington Football team??? 🤣🤣🤣🤣🤣🤣. Is that real?? No way! Oh man they had a thorough intense long board meeting about that one huh. 🥴🤦🏾♂️
— LeBron James (@KingJames) July 23, 2020
And honestly LeBron is a bit of a branding expert, as evidenced by his whole career, so it actually comes from a place of knowledge. Washington Football Team is the equivalent of going to a grocery store and leaving with generic brand Froot Loops called Fruity Circles. Or, more cynically, it’s like going to school and getting a carton of malk:
But again, still an improvement! Just…like, not a good improvement. And now Ron Rivera and company will be chock full of Vitamin R for as long as Dan Snyder steadfastly refuses to sell. A win-win for the marriage of incompetence and mediocrity that is the Washington Football Team.